What is Basic Attention (BAT)?

Basic Attention Token (BAT) is a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers. The BAT developers see the token and its  associated technologies as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy.

Real World Example:

Basic Attention Token (BAT) is a blockchain-based system for tracking media consumers' time and attention on websites using the Brave web browser. Built on Ethereum, its goal is to efficiently distribute advertising money between advertisers, publishers, and readers of online marketing content and ads. 


Fun Fact

The developers of BAT believe that by tracking how users interact with digital advertising content and storing that information in a distributed ledger, they will be able to enhance the digital advertising experience for advertisers, publishers, and users. Users will experience fewer ads and content that is better tailored to them. Publishers will find new sources of revenue. And advertisers will be able to better target particular users based on documented user content preferences and interests. They will also be able to avoid fraud more efficiently.


Basic Attention Links

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